With the World Wide Web growing at such a phenomenal rate and thousands of new sites being added each week, it is necessary that people can find your site. It is possible to invest thousands of pounds developing an outstanding graphically designed site and get no or few visitors. To prevent this from happening it is essential that your site is promoted both through traditional marketing media and more importantly through web marketing.
Business is all about getting customers to buy your product or services...but first they have to see them!
If a potential customer queries a search engine for a keyword related to your site's products or services, does your page appear in the top 20 matches, or does your competition? If you are listed outwith the first two or three pages of results, you lose, no matter how many engines you submitted your site to.
It is essential that you learn how to achieve a top 10 search position and once this has been achieved, it is crucial that your progress is monitored.
Guesswork? Some people will initially attempt to guess your web site address, however many companies have domain names with no direct correlation to their trading name. Most people will use a search engine or directory to find your site.
Over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines. There are several thousand search engines on the internet, and it is theoretically possible to submit to them all. A top 10 ranking in a major search engine like Google, Yahoo, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign. It can take time to be registered on some search engines, ie. several weeks to several months, and some have started charging.
One further method of inclusion into search engines or directories is through Pay Per Click. Essentialy you enrol with one of the pay per click engines such as Overture or Espotting and bid on a per click through to your site basis. Generally this ranges from about 10p per click up to several pounds. This may sound expensive but you are getting a targetted visit from a potential client.
We will create a marketing plan based upon your company's needs. Please refer to the following list for an example of areas included:
Websites on the Internet are not constrained by size (as is printed material) or time slots (such as Radio or Television advertisements). The Internet is open 24 hours a day, seven days a week, and can reach millions of people throughout the world.
Online services allow for efficient, responsive two way communication between you and your customers. Customers can ask questions or leave comments through online forms or E-mail.
Search Engine Placement and Search Engine Positioning is essential to the success of your online presence. Megaweb Developments believes this to be one of the most important services it offers, and one that is often over-looked. Your website will only be effective when it can be found among the millions of sites already on the Internet. We analyze and design sites for optimum visibility, submitting sites as needed, ensuring your products and services will be found on the World Wide Web. We are experts in Internet Marketing and our services can be essential to the success of your Web Site.
Megaweb Developments can also provide this expertise for existing Web Sites that may not be performing as effectively as they could be. Pricing for marketing existing sites is determined on an individual basis.
Potential Funding for web development projects
Please contact us
Streaming video now available for your website
Online Business Processes developed, making them accessible to your whole
organisation
Exploit your organisation's own Knowledge and Protect your Intellectual
Property
tel: 0870 746 0893 | fax: 0870 138 9254 | email: info@megawebdevelopments.com
All Rights Reserved. Copyright 2005© Megaweb Developments Ltd. SC245615
